iPhone Aesthetics! (Tommy Huynh)

It is arguable that aesthetics are one of the most important factors that lead to a consumer's purchasing behaviour. This is because aesthetics gives the buyer a first impression of what they think of the phone. most consumers on the market do not look at specs, but rather focus on what generally 'looks' better and which phone is more popular. In my opinion and on many other forums, iPhone's and especially the newest model iPhone 7 and 7Plus are 2 of the nicest phones out on the market at the moment. The both provide a simplicity; with a sleek look, 1 button functionality which can perform many functions and also come in many comes ranging from black, white, gold, pink etc.

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Regardless of it being an iPhone or an Android, both have come along way. It seems to be the targeting point of improvements seems to be bigger screens and simplicity seen in the most recent iPhones that have come out and in the Samsung Galaxy 6 and Samsung Galaxy 7. Also fingerprint scanners are the new technology that have been coming out recently on phones. 

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The fingerprint scanner allows the user to have a smooth experience with accessing the phone and have improved over the years from having to hold your finger on the home button for a few seconds to just pressing it, showing the technology has really changed.

Overall, iPhone aesthetics are known for its simplicity and quality winning most of the hearts of phone owners! 

Tommy Huynh :)